¿ Por qué debes usar Moodboards?

Why Moodboards are your bestfriend.

Seguramente has escuchado en varias partes del internet la palabra “Moodboard”, igual y has notado también que la mayoría de las personas con trabajos creativos lo usan como herramienta de trabajo. Pero si no sabes de qué van, en este post te voy a explicar: Qué es, Para qué sirve y Por qué deberías usarlos.

I’m 99% sure that you’ve heard about moodboards, most people with creative business use it in their daily work life. But if you never heard of them and you’re curious what are they and why you should use it keep reading.

Some of my boards on Pinterest.

Some of my boards on Pinterest.

¿Qué es un Moodboard? / What’s a moodboard?

Si traducimos la palabra “Moodboard” al español quedaría como “Tablero de humor”/”Tablero de ánimo”. Suena raro pero esa sería su traducción literal: Mood=animo, Board= Tablero.

En sí es un tablero en donde pones una colección de imágenes, colores, texturas, etc; de acuerdo a la idea que tengas en mente. Como un enorme collage en el que plasmas tus ideas o el sentimiento que quieres expresar.

Lo puedes hacer de muchas maneras: Físico: Pegar recortes en una cartulina, colgarlos en un corcho, pegar directamente en la pared o tener una libreta especial con tus recortes. Virtual: Puedes hacer un documento en photoshop con las imágenes que recolectaste pero seguro ya estás enterad@ de la plataforma por excelencia para hacer moodboards que es: PINTEREST.

Well is kind of self explanatory, is a board you create to help you envision a particular idea. You can pin in your board a collection of images, colours, textures, almost anything that you think will help express exactly what you want.

You can make it physical or virtual:

Physical: You can do a collage in a cardboard or buy a cork board and pin in there.

Virtual: You can create one in photoshop with your favorite images or you can use Canva a great site for designing virtual moodboards and obviously the famous Pinterest.

Physical moodboards on the office of  Glossier

Physical moodboards on the office of Glossier

¿Para qué sirve un Moodboard?/ Are moodboards really useful?

¿Te ha pasado que tienes ganas de hacer un gran proyecto (foto, video, pintura, ropa, etc) sabes que tienes las mejores ideas en tu cabeza pero te frustras porque son tantas cosas que no sabes por dónde empezar? ¡¡aaargg!! Bueno, pues el moodboard es una herramienta que nos ayuda a ordenar todas esas ideas para tener un camino por donde empezar a crear.

Have you ever felt frustrated because you have some great ideas in your head but don’t know exactly how to start?, well moodboards are a really great tool that helps you to get your ideas grounded and made your vision tangible.

Las imágenes, texturas, frases,etc; que recolectes son referencias para crear tu próxima idea. Por ejemplo: Si vas a crear un vestido puedes hacer un moodboard de texturas, colores, movilidad de telas, emociones que quieras transmitir con tu vestido y así puedes crear infinidad de moodboards para tus proyectos.

All the images you gathered for your moodboard are going to help you as a reference to your next project. For example, if you want to make a dress you can gather images of textures, colours, emotions you want to transmit with your clothes.

Recuerda que tu moodboard funciona como una guía que te ayudará a materializar tu idea. (No para copiar tal cual las cosas).

Remember, a moodboard works as an inspiration for your next project, not for you to copy exactly the images.

Part of a moodboard a client send to me.

Part of a moodboard a client send to me.

The result of the brief above.

The result of the brief above.

¿Por qué deberías de estar utilizando moodboards?/ Why you should use moodboards?

Mi respuesta sencilla es: Porque ayuda a comunicar mejor tus ideas.

Well, because it helps you to communicate your ideas in the best way.

La inspiración te encuentra trabajando, así que los moodboards te ayudan a “echar a andar el hamster” de tu creatividad. Empiezas a organizar mejor tus ideas, vas tomando noción de lo que necesitas hacer para que tu proyecto tome forma, incluso si trabajas en equipo esas personas entenderán mejor el concepto que deseas transmitir.

“Inspiration exists, but it has to find you working”-Pablo Picasso

Moodboard are like an exercise for your creativity, it helps you to organize your ideas and while you’re creating it you became to realize what are the things you need in order for your project to take shape.

My branding moodboard.

My branding moodboard.

Mi experiencia personal con moodboard/ Personal experience

Cuando comenzaba a tomar fotos siempre pensaba: No sé cómo tomar la foto pero ahí veo, en ese momento me va a llegar la inspiración. O yo tomo mis mejores fotos sin pensarlas. Al final todas esas excusas terminaban en frustración porque nunca salían mis fotos como me las había imaginado.

When I started taking pictures I was very messy and very disorganised, I always thought I could pull out the picture in the moment of the photoshoot without thinking ahead and get away with it but at the end it was worse because I always felt frustrated that the pictures didn't came out how I imagined it.

Pinterest board I make with my client to communicate the style of the lookbook.

Pinterest board I make with my client to communicate the style of the lookbook.

Ahora no comienzo un proyecto sin haber hecho antes un moodboard; además son mi herramienta principal para comunicarme con mi cliente ya que los dos podemos estar en un mismo canal visual.

Now a days I can't start a project without researching and making a moodboard first. I use moodboards as main tool to communicate with my client.

Final images of the Lookbook using the moodboard above as a guide.

Final images of the Lookbook using the moodboard above as a guide.

Así que si estás batallando mucho con tus ideas, tal vez necesites hacer moodboards.

So if you are struggling with your ideas, maybe you need some moodboard therapy.

I <3 Moodboards

4 Basic Steps To Improve Your Smartphone Pictures.

I know starting a business is not that easy, I'm also aware that sometimes our budgets are very limited to spend in a professional photographer to guide us in the imagery of our new business.

Imagery is very important when you are creating your brand. It's one of the things that will help you to catch the attention of your ideal client and if you don't have the budget to hire a professional photographer at the beginning I suggest you to consider save some extra budget in the future, it really makes the difference.

The good news is that in the meantime you can rely on your smartphone to take pictures. So here i'll give you 4 basic steps that will help you to create better pictures:

1.Clean the lens of your phone

This sounds very obvious but i’ve seen so many pictures that look very dull or opaque and this is because of a dirty lens. Keep in mind that our smartphone is in use 24/7, is always in our hands, face, bags, pockets, you name it, this cause obviously a dirty lens. So before you take that picture be sure to clean very well the lens on your phone.

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2.- Find a constant source of light

Flash can make your picture look flat or not that appealing, so i recommend you to take pictures beside a window so you can have a constant source of light that will illuminate your product giving the photo a special look.

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3.- Composition

This is a tricky subject, but as i said we're going to have a basic approach to smartphone photo. Flat lay and the 45º angle are very engaging compositions in photographs. In Flat lay you shoot your products from above, this composition is really simple but it showcase your product in a real nice way.  I like to use the 45º angle perspective to give the products more depth, with this composition your clients can have some idea how your product looks in the 3D form.  Extra tip: Try to fill every corner of your frame with the props you use always keeping your product as protagonist, this will make your picture feel more appealing.

Flat Lay

Flat Lay

45º Angle

45º Angle

4.- Edit your picture

There so many photo apps right now that you can use to give your pictures the final touch you're looking for. My favourite is Adobe Lightroom because I can have the filters from my desktop on my smartphone too. You can also use VSCO and Snapseed, i’ve heard a lot of good things about them. Just remember not to get over excited with the filters, the more natural it looks the better, just keep it simple until you find what you like.

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P1060073-Edit-Edit.jpg

And here are the final pictures that i took & edit it with my smartphone:

Photos took &amp; edit it with a LG X Max

Photos took & edit it with a LG X Max

I hope this tips will help you to capture your products in a better way, remember, even if the smartphone is very useful doesn’t replace the help of a professional photographer could bring.

If you need some help with the photography of your business please send me an email i would be glad to help you.

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