It’s Time To Stop Fighting...Your Creative Decisions.

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Hello is Azu here, for the ones who have been with me through my photography journey I thank you and for the ones who are new here I say welcome, so glad you find me and my work.  

Hola! Soy Azu aquí reportandome, quería agradecer mucho a los que han seguido mi trabajo fotográfico, gracias por seguir al pendiente! Y si eres nuevo por aquí bienvenido, que padre que nos encontramos.

This post is a mixed of catch up and a pep talk, because I feel I’ve been a little bit away from all my social media channels. (Do you agree or is just me?) Anyways!

Este post es para ponernos al corriente y también un poquito para echarnos porras, es que he sentido que últimamente he estado alejada de mis redes sociales y que ya no saben qué pasa conmigo jaja (sí o solo yo me hago ideas?) En fin!

I hold back for a while, shut down my old blog, my old insta account and almost shut down my website. I was confused and something wasn’t feeling right, you know, moving out from my caribbean place to London was an awesome experience but also a little bit bumpy in what concerns my routine and mental health. The excitement of being in a new place got me and for a moment everything was unclear.  

Me contuve por un rato, cerré mi antiguo blog, mi antigua cuenta de instagram y casi cierro mi website. Estaba muy confundida y algo no se sentía bien; mudarse de Cancún a Londres ha sido una experiencia fascinante pero en lo que concierne a mi salud mental y a mi rutina tuvo sus altibajos. La emoción de estar en una ciudad nueva me pegó y por un momento todo era muy confuso.

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I mean, I knew I wanted to continue making photographs, but my mindset was still on doing something that gave me quick money and maybe in the future do something creative; I even forgot how fun is to take pictures just for the sake of it, I was restraining myself a lot, putting boundaries around my work.

Osea, sabía que quería seguir tomando fotos de eso no había duda, pero mi mente seguía en que debía hacer primero algo que me diera dinero rápido y después en el futuro hacer algo creativo, eso me hizo olvidar lo divertido que es tomar fotos solo por el hecho de hacerlo, me estaba poniendo muchas reglas, yo solita me ponía mucha presión.

But one day I just realised I couldn't fight my creative decisions anymore, so I took a break, got grounded in my new place. I needed to remember what made me fell in love with photography and why I kept doing it all these years.  All these process made me understand that is healthy to let your creativity flow, don’t fight back what you feel, don’t diminish your own work.

Un día me cansé y me di cuenta que no podía seguir luchando contra mis propia decisiones creativas, me tomé un tiempo para acostumbrarme a mi nuevo ambiente: Nueva ciudad, casa, amistades, idiomas, etc. Necesitaba recordar por qué me encanta tomar fotos y por qué elegí esto como mi carrera. Todo ese proceso me hizo comprender que es sano dejar tu fluir tu creatividad, no negar tus sentimientos, no hacer menos tu trabajo.

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So now, maybe in the outside nothing has changed but in the inside I feel more secure about my photography. Now I’m working on my online print shop, something I wanted to do for a long time but I was afraid to do it,  I want to make more portraits because this was the reason I begin to take photograph, so I could connect with people, and also (why no?) make some more photo tutorials to help small business create great content.

Tal vez no se vea un cambio físico, pero por dentro lo siento, me siento más segura de mi fotografía. Ahora estoy trabajando en mi tienda en línea de prints, algo que quería hacer por mucho tiempo pero me animaba, quiero tomar retratos porque esa es la razón por la que comencé a tomar fotos, para poder conectar con la gente y también (por qué no?) hacer tutoriales de foto para pequeños negocios y ayudarlos a crear mejor contenido.

I’m so excited to see my photographs in prints creating a magical atmosphere in the corner of your home or connecting with you through portraiture or my photo tutorials.

Estoy muy emocionada por ver mis fotografías decorando tu espacio favorito o conectando con ustedes a través de retratos o tutoriales de foto.

2019 has a new mantra: Stop fighting your creative decisions.  

Mantra del 2019: Dejemos de pelear con nuestras decisiones creativas.


4 Basic Steps To Improve Your Smartphone Pictures.

I know starting a business is not that easy, I'm also aware that sometimes our budgets are very limited to spend in a professional photographer to guide us in the imagery of our new business.

Imagery is very important when you are creating your brand. It's one of the things that will help you to catch the attention of your ideal client and if you don't have the budget to hire a professional photographer at the beginning I suggest you to consider save some extra budget in the future, it really makes the difference.

The good news is that in the meantime you can rely on your smartphone to take pictures. So here i'll give you 4 basic steps that will help you to create better pictures:

1.Clean the lens of your phone

This sounds very obvious but i’ve seen so many pictures that look very dull or opaque and this is because of a dirty lens. Keep in mind that our smartphone is in use 24/7, is always in our hands, face, bags, pockets, you name it, this cause obviously a dirty lens. So before you take that picture be sure to clean very well the lens on your phone.

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2.- Find a constant source of light

Flash can make your picture look flat or not that appealing, so i recommend you to take pictures beside a window so you can have a constant source of light that will illuminate your product giving the photo a special look.

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3.- Composition

This is a tricky subject, but as i said we're going to have a basic approach to smartphone photo. Flat lay and the 45º angle are very engaging compositions in photographs. In Flat lay you shoot your products from above, this composition is really simple but it showcase your product in a real nice way.  I like to use the 45º angle perspective to give the products more depth, with this composition your clients can have some idea how your product looks in the 3D form.  Extra tip: Try to fill every corner of your frame with the props you use always keeping your product as protagonist, this will make your picture feel more appealing.

Flat Lay

Flat Lay

45º Angle

45º Angle

4.- Edit your picture

There so many photo apps right now that you can use to give your pictures the final touch you're looking for. My favourite is Adobe Lightroom because I can have the filters from my desktop on my smartphone too. You can also use VSCO and Snapseed, i’ve heard a lot of good things about them. Just remember not to get over excited with the filters, the more natural it looks the better, just keep it simple until you find what you like.

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And here are the final pictures that i took & edit it with my smartphone:

Photos took & edit it with a LG X Max

Photos took & edit it with a LG X Max

I hope this tips will help you to capture your products in a better way, remember, even if the smartphone is very useful doesn’t replace the help of a professional photographer could bring.

If you need some help with the photography of your business please send me an email i would be glad to help you.

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